CRICKET: Sky Sports secures new ICC deal

England’s men and women’s cricket teams will defend their ICC world crowns exclusively live on Sky Sports under a new four-year deal.

The agreement with global rights holders and ICC host broadcaster ESPN Star Sports awards Sky Sports the rights to show all ICC events until 2015, beginning with this autumn’s World Twenty20 in Sri Lanka, and includes the next 50-over World Cup in Australasia.

Sky Sports will screen exclusive live coverage of the next two ICC World Twenty20 competitions, from Sri Lanka in September 2012 and South Asia in February 2014.

The ICC Women’s Cricket World Cup to be held in India in March 2013 will be shown exclusively live, as will the ICC Champions Trophy, the men’s one-day International tournament, which will be staged in England in June 2013.

Sky will also have live coverage of cricket’s biggest one-day competition – the ICC Cricket World Cup – from Australia and New Zealand, beginning in February 2015.

Barney Francis, managing director of Sky Sports, said: “England’s men and women’s teams are both on top of the world and this new deal means Sky Sports viewers will see them defend their ICC titles live in the next 12 months. 

“It brings even more world class cricket to our schedules and complements our coverage of England’s home Tests, ODIs, Twenty20s and county cricket as well as coverage from overseas.”

Former England captain and Sky Sports commentator Nasser Hussain added: “These ICC events always offer so much drama and excitement and with England the defending champions at two of them, there’s even more reason to tune in.”

Reflecting on the deal, Campbell Jamieson, ICC General Manager – Commercial said: “We are pleased to extend our partnership with Sky Sports.

“This deal ensures that ICC events, including the ICC Champions Trophy to be played in the UK next year, receive excellent coverage in the region.

“Sky Sports have been a long standing supporter of cricket and as such we are delighted to continue our relationship with them.”

Anurag Dahiya, Senior Vice President, ESPN STAR Sports, said: “We are very proud of this continuing partnership which brings to Sky Sports viewers international cricket tournaments that stand right at the pinnacle of the sport.

“It is our aim to keep on strengthening the popularity of the game and our partnership with Sky Sports is a testament to this commitment.”

Sky Sports has shown every ICC Cricket World Cup since 1992, including every match live from the last three tournaments.

Sky viewers have also been able to follow each ICC World Twenty20 since its inaugural staging in 2007, including England’s win in 2010, plus several ICC Champions Trophy tournaments.

Women’s cricket remains an important element of cricket on Sky Sports and viewers were able to follow Charlotte Edward’s England team as they captured the ICC Women’s World Cup in 2009.

This summer viewers can enjoy another busy schedule of live cricket, with England’s clashes with the West Indies, Australia and South Africa, plus at least 60 county matches featuring each county at least three times from the ECB’s major competitions.

The packed schedule also includes England’s away ODI against Scotland, Ireland’s home ODI versus Australia, plus England women v India and the West Indies.

Live cricket coverage is also available to Sky customers on a range of mobile, PC and tablet devices with Sky Go, the action will be supported by a range of programmes including Cricket AM and Cricket Writers on TV.

Sky Sports recently secured the rights to England’s home tests, ODI’s, and county cricket until 2017.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: