BBC Sport has launched a Facebook application offering users live streams from the Wimbledon tennis championships and up to 24 streams of Olympics coverage.
This is the first time the BBC has streamed live sporting events via the social networking website.
The new app promises to deliver a rich social viewing experience, plugging online audiences into the communal excitement of some of the biggest sporting moments of the year.
Users can watch events with friends who are also online and chat together about the action as it happens, while comment threads under each stream enable them to take the pulse of reaction from the Facebook community in real time.
Press play, or ‘Like’ a particular live stream, and the link will shared with friends via the Facebook news feed.
A beta version of the app is launched for Wimbledon, offering BBC’s network TV coverage plus up to six extra match streams from across the courts, as well as comment threads and sharing features.
For the Olympics, starting on July 25 with the football tournament ahead of the opening ceremony two days layer, the app will make available up to 24 live streams showing every event from the London 2012 Games as they happen, in addition to BBC One and BBC Three’s network TV output, and BBC Two when available, all in high-definition.
Live chat functionality will be added in time for the Olympics.
Phil Fearnley, General Manager BBC News & Knowledge, said: “It’s a core part of the BBC’s mission to bring our quality content to audiences wherever they are, so I’m very excited to be able to offer sport fans on Facebook a really distinctive live streaming experience.
“With our Facebook app we aim to bring even greater value to our online audiences, enabling them to watch together and share their excitement.
“We hope to use it to test the benefits of social viewing, as part of our ambition to deliver more innovative and transformative experiences to sports fans.”
Alongside the new Facebook app, audiences can watch BBC Summer of Sport coverage online via the BBC Sport website, on mobile and tablet, on connected TVs, and via the Red Button.
By bringing audiences the action whenever they want, wherever they are, the BBC is making sure they never miss a moment of an epic year of sport.
BBC Sport online is one of the most popular websites in the UK, and currently receives over 20 million requests for streaming content per month.
Facebook has more than 30 million monthly active users in the UK.
BBC Sport on Facebook – CLICK HERE to access the app
You need to have a Facebook account and be logged in to access the app