CRICKET: Sky Sports secures long-term deals for live international cricket

Sky Sports has strengthened its position as the home of live cricket by securing six more England overseas tours, including next year’s Ashes series in Australia, under three new deals.

Long-term agreements with three international cricket boards will bring a range of live test cricket from Australia (2012-2016), South Africa (2012-2020) and India (2012-2018), giving Sky Sports viewers exclusive live coverage of six England overseas series as well as series featuring every test playing nation.

The new cricket deals feature:

AUSTRALIA: A four-year deal starting with the 2013/14 Ashes in Australia and including England’s 2015 triangular series visit.

The period also includes Australia’s home series with South Africa, Sri Lanka, West Indies, India and New Zealand, plus Australia’s domestic Twenty20 Big Bash League.

SOUTH AFRICA: The next two England tours of South Africa, in 2015 and 2019, will be broadcast live under this eight-year deal.

It also includes the current number one Test nation against New Zealand, Pakistan, India, Australia, West Indies, Sri Lanka, Bangladesh and Zimbabwe, plus domestic Twenty20 matches from South Africa.

INDIA: England’s tour this winter is the first of two England Test series under the 6-year deal.

As well as the England tour of 2016-17, Sky Sports viewers will see matches against Australia, West Indies, South Africa, Sri Lanka and New Zealand.

These deals complement the unrivalled schedule of year-round cricket which includes England’s home Tests, One-Day Internationals, Twenty20 International matches, ICC events, county and women’s matches plus a range of support programming including Cricket AM and Cricket Writers on TV.

They continue a series of strong major rights renewals for Sky Sports, including live rights for the ICC events, including the Cricket World Cup and World Twenty20.

Sky also agreed an extension worth a reported £280m to its deal with the ECB for the exclusive live rights to England home internationals and domestic cricket until at least 2017.

Barney Francis, managing director of Sky Sports, said:The Ashes is one of world sport’s greatest events and we can now guarantee the next three series, home and away.

“Test cricket has always been core to Sky Sports and it continues this winter with the start of a six-year deal with India. Then, as England look to take the Test crown back from South Africa our viewers can see their next two series in South Africa.

“These deals give our viewers great live cricket guaranteed for years ahead; our cricket schedule is simply stronger than ever with England at home and on Tour, the leading ICC events, the major Test nations and a depth of County cricket, a line-up of live cricket right through the calendar.

“Sky Sports has never offered greater depth and breadth of coverage and this series of rights renewals gives us the strongest line up of live sport for our viewers to watch at home or on the move.”

Sky broadcast live coverage of an England winter tour for the first time back in 1990 and have followed them ever since.

Cricket coverage on Sky Sports features analysis from some of the biggest names in the sport, including David Gower, Ian Botham, Nasser Hussain, Michael Atherton., Shane Warne and Michael Holding.

The latest cricket news, results and views are also available every day on the Sky Sports website and Sky Sports News HD.



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