TENNIS: Eurosport signs deal to broadcast ATP Power Horse Cup

Eurosport has signed a three-year deal to screen the revamped ATP Power Horse Cup from 2013.

The pan-European broadcaster will show extensive live coverage of the tournament on its channels across 59 countries, including British Eurosport.

Formerly known as the Power Horse World Team Cup, the Düsseldorf outdoor clay court tournament is adopting a new format from 2013 by joining the ATP World Tour 250 series.

The deal includes digital rights for all matches and Eurosport will also become the host broadcaster of the tournament, the first time that it has undertaken this role for an ATP Tour event.

It will be staged the week before the French Open, enhancing Eurosport’s tennis portfolio which includes live coverage of the French Open at Roland Garros in Paris.

“We are delighted to continue with the strong tradition of ATP tournaments in Düsseldorf and welcome the arrival of an ATP 250 tournament at Rochusclub,” said tournament director Dietloff von Arnim.

“With this new tournament status comes a new name and we are very pleased to retain Power Horse as our title sponsor.

“We are happy and proud to have Eurosport as our host broadcaster for a minimum of the next three years. Our new partnership promises excellent coverage for all tennis fans and sponsors, not only in Germany, but also in all European territories.”

The World Team Cup has been contested since 1978 and is generally considered to be second most prestigious men’s team competition in tennis after the Davis Cup.

Eight nations whose top two male players have achieved the highest combined placings in the ATP world rankings at the end of the previous year are invited to the tournament.

Serbia, led by Janko Tipsarevic and Victor Troicki were victorious in the 2012 tournament, beating Tomas Berdych’s Czech Republic team in the final.

The tournament’s new format for 2013 will be confirmed in due course.

Géraldine Filiol, Eurosport Deputy Managing Director in charge of acquisitions, said: “We are delighted to become the European media partner of the Power Horse Cup.”

“We will help the new ATP 250 tournament develop by providing extensive coverage to all fans in Europe on our channels Eurosport and Eurosport 2 as well as on internet and mobile through the Eurosport Player”.

The ATP Power Horse Cup will complement British Eurosport’s extensive tennis coverage in 2013, including three of the four grand slams – Australian Open, French Open and US Open – as well as exclusive rights to Davis Cup and Fed Cup ties.

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