FORMULA 1: Sky Sports wins FIA award in debut season of F1 coverage

Sky Sports has been awarded the ‘Best TV Broadcast Award for Outstanding Coverage’ following the debut season of its dedicated Formula 1 channel.

The award was presented to Sky Sports F1 by FOM chairman Bernie Ecclestone at the 2012 FIA Prize Giving Ceremony in Istanbul on Friday, December 7, where the FIA World Championship presentations were also made.

Sky Sports launched its new F1 channel with much fanfare back in March and was the only place to watch every session live throughout the 20-race 2012 season, including 10 races exclusively live.

For the first time in 10-years two UK broadcasters went head-to-head for viewers, with Sky’s new channel going head-to-head with the BBC at 10 Grands Prix.

The corporation claimed the same award at the 2011 FIA Gala.

Sky Sports has introduced a range of new innovations to Formula 1 coverage this year, such as the 3D virtual car and the SkyPad touchscreen, both of which enabled the Sky Sports team to analyse key on-track moments during a race weekend and to help aid viewer’s understanding of the technical elements of the sport.

Simon Lazenby fronted Sky’s coverage all season long, assisted by Georgie Thompson, with David Croft and Martin Brundle providing the commentary. Brundle also carried out his ever-popular grid-walks at all 20 events.

Damon Hill, Anthony Davidson and Johnny Herbert and pit-lane reports and interviews from Natalie Pinkham and Ted Kravitz.

Sky Sports F1 also screened a range of support programming during the broadcaster’s debut season, such as the regular magazine programme The F1 Show, as well as Legends of F1 presented by Steve Rider, Martin Brundle’s How To and Britain’s Next F1 Star.

Barney Francis, managing director of Sky Sports, said: “It’s an honour to receive this award for our first season with Formula 1. This is a great sport that offers drama and excitement and we’re proud to do it justice.

“A talented team, led by executive producer Martin Turner, has given us all thrilling coverage and real insight through their live coverage, weekly magazine show and a channel full of programming.

“One year ago we said we’d give Formula 1 ‘the Sky Sports treatment’, and we meant it; a channel devoted to in-depth coverage of the sport, for new fans and old, and more ways for viewers to watch the sport. We can’t wait for the next season to start.”

Sky Sports F1 HD will stay on the air throughout the winter with regular F1 programming as well as coverage of the build-up to the new season including all three February tests.

There will also be a comprehensive set of season reviews, including a two-hour special on Christmas Day, with Simon Lazenby and Martin Brundle presenting the show from the Beaulieu National Motor Museum, plus 12 half-hour review shows looking back at the 2012 season from the perspective of each of the 12 teams on the grid.

Sky Sports will also bring in-depth coverage and glimpse of what’s to come as the grid prepares for the new season behind closed garage doors.

All 20 races during the 2013 Formula 1 season will be live on Sky Sports F1 HD, with the new season beginning in Melbourne, Australia, on March 15-17.

It’s Pole Position for Sky Sports F1! – CLICK HERE


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