RACING: Channel 4 launches ‘Horse Tracker’ app

Channel 4 has launched a brand new second screen app which for the first time will allow viewers to track the position and speed of the horses in the John Smith’s Grand National.

As part of its commitment to broadcast the showpiece event for the first time in 2013, Channel 4 has introduced this ground-breaking innovation to bring viewers even closer to the world’s most famous horse race at Aintree this year.

The free Channel 4 Horse Tracker app is available to download immediately from the Apple App Store while a non-synchronised version of tracker will also be available online via the Channel 4 website.

Using Monterosa’s LViS second screen technology and TurfTrax data, the ground-breaking app gives users access to live race information synchronised with their TV coverage of the race – including the position of horses, as well as the speed of their selection and distance to the next horse and to the finish.

Through the Channel 4 Horse Tracker users can choose to track one horse, a multiple selection, or track the live positions of all the horses in a race – helping the viewer to more clearly understand where their horse is positioned in the field.

The app will cover 12 of the 15 televised races from the Grand National meeting, including the blue-ribband John Smith’s Grand National – exclusively live on Channel 4 and Channel 4 HD  at 4.15pm on Saturday, April 6.

Channel 4’s Aintree coverage starts daily from April 4 at 7:55am with The Morning Line followed by afternoon racing from 1:30pm that takes in five daily races.

Saturday’s extensive coverage of Grand National Day is live from 9:30am with a feast of racing related shows that includes a special edition of Saturday Brunch, with five live races from Aintree, including the National, following at 1:00pm.

James Rutherford, Channel 4’s Multiplatform Commissioner for Sport, explains: “Innovation has always been at the heart of Channel 4’s sports coverage and this is a great opportunity to give our viewers a whole new perspective on the world’s most famous horse race.

“In the heat of the live action it can often be difficult for viewers to track the position of their horses.

“Using real time data from the course combined with the latest audio-watermarking technology has allowed us to give viewers the chance to exactly track their horses alongside the television coverage.”

John Baker, North West Regional Director for Jockey Club Racecourses, adds: “From the outset we have been delighted with Channel 4’s commitment and they have shown us just how much this race meeting and the John Smith’s Grand National in particular means to them.

“They have impressed us with their creativity and some of their new race coverage ideas are very exciting and will make for great television.

“Being racing’s ‘terrestrial channel’ we intend to work closely alongside them to do the very best for Aintree and for Racing as a whole.”

TurfTrax Managing Director, Mike Maher says: “We are continually working with the racing industry to develop new applications using the unique data sets that TurfTrax collect.

“In Channel 4 and Monterosa we have found partners with the expertise and vision to deliver information in a way that is sure to enhance the viewing experience for a whole new audience.”

Michal Ozorowski, Creative Director at Monterosa added: “If you’ve ever placed a bet on the Grand National, you’ll know that working out where your horse is located can be tricky.

“For people who watch racing once in a while, it’s a long, busy and sometimes confusing race.

“We made Horse Tracker to solve the problem.”

As well as Horse Tracker, Channel 4 also offer a racing app full of fantastic content throughout the jumps and flat seasons.

Jam-packed with latest racecards, results, news, videos and pictures and more, it’s the perfect accompaniment alongside Channel 4’s award-winning television coverage.

You can download the Channel 4 Racing app by clicking here, or you can visit the recently relaunched Channel 4 Racing website which includes all the features available the app, plus additional video and content.

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