Arsenal and England star Alex Oxlade-Chamberlain is to feature in a series of TV adverts for BT Sport, as well as appear as a regular guest on the channel’s football coverage from next season.
Oxlade-Chamberlain, 19, who has ten England caps, has signed up to become a BT Ambassador, alongside Tottenham’s Gareth Bale and England rugby legend and new BT pundit Lawrence Dallaglio.
‘The Ox’ will be one of the current players at the forefront of BT’s marketing campaigns to promote BT Sport ahead of its launch in July, with the channel set to screen 38 live Premier League games a season, including 18 of the top picks, for three years starting in August.
The inspirational winger, who became the youngest English player to score in the Champions League when he netted for the Gunners against Olympiacos in September 2011, has agreed to act as an ambassador for the next three years.
He is the second current Premier League star to join the BT Sport line-up, following Gareth Bale, who recently signed as a BT Ambassador and to also star in TV ads.
Oxlade-Chamberlain said: “I am very pleased to be named as a BT Ambassador and to feature in the adverts and as a guest for BT Sport.
“As a young player, I hope I can bring some real insight into the Premier League, as part of the BT Sport team.”
Oxlade-Chamberlain signed for Arsenal from Southampton in August 2011.
He has played 55 times for Arsenal, scoring six goals, and is the son of former Portsmouth and England star Mark Chamberlain and made his England debut on May 26, 2012 in a 1-0 win against Norway.
Simon Green, head of BT Sport, said: “We are thrilled that Alex has agreed to sign up for BT Sport.
“Alex is emerging as an international star, having broken into the senior team aged just 18.
“His hard work and dedication to improvement has already taken him to great heights and serves as an inspiration to young football fans that if you are good enough, you are old enough.”
As well as the rights to show 38 live games a season from the Barclays Premier League, including 18 of the top picks, BT Sport has also secured the rights to live top tier matches from Serie A in Italy, Ligue 1 in France, Brasileiro in Brazil and Major League Soccer in the USA.
BT’s acquisition of ESPN’s TV channels business in the UK and Ireland will also bring the rights to show live games for the FA Cup, Scottish Premier League, Europa League and the German Bundesliga.
Jake Humphrey will be the main anchor of BT Sport’s football coverage. A further announcement on BT’s presentation and commentary team is expected shortly.
In addition, BT Sport will also show up to 69 live rugby union games a season from the Aviva Premiership, and has signed a deal with the WTA to show up to 800 hours of live women’s tennis, including the TEB BNP Paribas WTA Championships.
The BT Sport channels will be based at the iCITY development at the Queen Elizabeth Park in Stratford.
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