ACTION SPORTS: BT Sport joins forces with Red Bull Media

Alongside a raft of big announcements, BT confirms it has linked up with Red Bull Media House to bring a varied blend of extreme sports and lifestyle shows to BT Sport.

Red Bull Media House has a 25-year heritage in sports, culture and lifestyle programming and will produce more than 100 hours of high-quality content for BT Sport.

Just some of the sports programmes Red Bull Media will produce are four world series contest tours, including Red Bull Crashed Ice, one of numerous exclusives.

There will also be four fascinating sport magazine series and feature films such as ‘The Art of FLIGHT’, which will make its UK television premiere on BT Sport in follow-up to a highly successful 2012 theatrical release.

Red Bull Media House Chief Commercial Officer, Alexander Koppel said: “We’re delighted to bring our unique collection of specialist action sports & lifestyle programming to the BT Sport audience.”

Simon Green, Head of BT Sport, added: “We’re delighted to have signed this agreement with Red Bull Media House.

“BT Sport aims to offer a wide range of sports that appeal to different audiences and Red Bull Media House will enable us to offer our viewers access to unique action sports as well as some fantastic lifestyle shows.”

The broadcaster, which will make its entrance into the UK sports market when it launches two channels this summer, has also announced deals to broadcast exclusive MotoGP coverage and Top 14 rugby union from France.

The three BT Sport channels – BT Sport 1, BT Sport 2 and ESPN – will be packed with world class sport, including 38 exclusively live Barclays Premier League matches, as opposed to the 23 ESPN offered.

This includes 18 of the best quality ‘top pick’ matches which for the first time ever are not all with Sky Sports.

BT Sport will also offer matches from the Bundesliga, The FA Cup with Budweiser on ESPN, Scottish Premier League, UEFA Europa League, Serie A, Ligue 1, MLS and many more.

BT Sport is also the new home for domestic club rugby with exclusive rights to televise up to 69 live Aviva Premiership rugby matches per season (previously shared between Sky Sports and ESPN).

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