LONDON 2012: Channel 4 Paralympics campaign wins major awards

December 13, 2012

Channel 4’s ‘Meet The Superhumans’ tag-line for the London 2012 Paralympic Games has emerged as one of the most successful marketing campaigns of the year after winning a host of awards.

As well as sweeping the board at the Promax Awards and the British Television Advertising Awards, Channel 4’s innovative work on promoting the Paralympics has also been given the prestigious Campaign of the Year award by Campaign magazine.

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