TENNIS: Sky Sports retains US Open and ATP World Tour rights

May 2, 2013

Sky Sports has secured major rights renewals for two of its most long-standing contracts to cover the US Open and ATP World Tour events.

The broadcaster has renewed the rights to screen the final Grand Slam of the calendar year in New York, where Britain’s Andy Murray won his first major title in 2012, in a new three-year deal starting in August.

Sky have also secured the rights to continue broadcasting exclusive live coverage of the top events on the ATP World Tour calendar for five more years up to 2018, including all nine ATP Masters 1000 events and the season-ending ATP World Tour Finals at London’s O2 Arena.

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FOOTBALL: David Beckham and Sky join forces to promote grassroots sport

April 18, 2013

David Beckham is to join Sky Sports as an ambassador promoting its grassroots sport initiative Living for Sport.

Described as a ‘long-term partnership’, the deal will see Beckham play a leading role across the breadth of Sky’s work to support grassroots sport and encourage participation across Britain and Ireland.

The former England captain, who now plays for France’s Ligue 1 leaders Paris St-Germain, will also feature in adverts to promote the media giant’s range of live sport and services.

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ONLINE: Sky Sports channels made available on pay-as-you-go basis via NOW TV

March 19, 2013

BSkyB has made its sports channels available on a pay-as-you go basis to non-Sky TV subscribers for the first time, providing access to all six Sky Sports channels for £9.99 a day.

Millions of people can enjoy a great selection of live sport on a simple pay-as-you-go basis after the launch of Sky Sports on NOW TV, Sky’s new internet TV service.

With no contract, set-up costs or installation, NOW TV offers a new and flexible way to access great live sport, as for just £9.99, customers can get unlimited 24-hour access to all six Sky Sports channels – Sky Sports 1-4, Sky Sports News and Sky Sports F1.

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CRICKET: Sky Sports secures long-term deals for live international cricket

September 19, 2012

Sky Sports has strengthened its position as the home of live cricket by securing six more England overseas tours, including next year’s Ashes series in Australia, under three new deals.

Long-term agreements with three international cricket boards will bring a range of live test cricket from Australia (2012-2016), South Africa (2012-2020) and India (2012-2018), giving Sky Sports viewers exclusive live coverage of six England overseas series as well as series featuring every test playing nation.

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OLYMPICS: BBC to broadcast Olympic Games until 2020

July 18, 2012

The BBC has won the rights to cover the next four summer and winter Olympic Games up to 2020 after signing a new deal with the International Olympics Committee (IOC).

The deal will include exclusive TV, radio and digital rights for the next two summer Olympics in Rio (2016) and the 2020 Games, as well as the next two winter Olympic Games in Sochi (2014) and Pyeongchang (2018).

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