FOOTBALL: Rio Ferdinand signs for BT Sport

May 9, 2013

Manchester United captain Rio Ferdinand has joined the fledgling BT Sport on a three-year deal as an interviewer, programme-maker and football pundit.

Ferdinand, 34, who has played 81 times so far for England, has agreed to carry out various roles for BT Sport, including making football and lifestyle programmes, as well as act as a expert pundit on BT’s football coverage from the 2013/14 season. 

The Manchester United centre-half, who was recently named in the PFA Team of the Year 2012-13 in a poll of his fellow professionals, will also act as a BT Ambassador as the company prepares to launch two new sports channels this summer.

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MMA: BT Sport signs three-year UFC deal

May 7, 2013

BT Sport and the Ultimate Fighting Championship (UFC) have signed a ground-breaking TV deal that will see more UK coverage of its events than ever before.

The three-year partnership will see all of UFC’s live and recorded programming broadcast exclusively on BT Sport in the UK and Ireland.

For the first time, this will include originally produced programming for UK audiences with exclusive access which will result in up to 400 hours of programming to the UFC’s loyal and burgeoning British fanbase.

BT will begin airing UFC programming from the summer with the premiere event live on August 3. 

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FOOTBALL: BT Sport signs up Fellaini and Sturridge

May 3, 2013

Everton star Marouane Fellaini and Liverpool striker Daniel Sturridge have teamed up to help launch BT’s new sports channels.

Fellaini, 25, and Sturridge, 23, will be rivals on the pitch for the Merseyside derby on Sunday but the duo are on the same team as BT Ambassadors and co-stars in TV ads for BT Sport.

Both players will also feature in BT Sport programmes as well as marketing and promotional materials for BT Sport, which are expected to roll out across various media outlets from May 6.

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FOOTBALL: Arsenal star Alex Oxlade-Chamberlain signs up for BT Sport

April 25, 2013

Arsenal and England star Alex Oxlade-Chamberlain is to feature in a series of TV adverts for BT Sport, as well as appear as a regular guest on the channel’s football coverage from next season.

Oxlade-Chamberlain, 19, who has ten England caps, has signed up to become a BT Ambassador, alongside Tottenham’s Gareth Bale and England rugby legend and new BT pundit Lawrence Dallaglio.

‘The Ox’ will be one of the current players at the forefront of BT’s marketing campaigns to promote BT Sport ahead of its launch in July, with the channel set to screen 38 live Premier League games a season, including 18 of the top picks, for three years starting in August. 

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