RUGBY UNION: BT wins exclusive Premiership rights

September 12, 2012

BT and Premiership Rugby have announced one of the biggest broadcast deals in the history of English club rugby, signing a contract worth up to £152 million for a range of exclusive live rights over a four year period.

In a ground-breaking new broadcast deal, BT will have the exclusive live rights to show Aviva Premiership Rugby for the next four years, as well as the J.P. Morgan Asset Management Sevens series, from the 2013/14 season.

BT has also been given exclusive rights to matches played by Premiership clubs in any future European competitions from 2014/15 for three years, though this part of the deal has been questioned by the ERC, the organisers of both premier European club competitions, who claim that the English Premiership’s governing body does not have the authority to distribute the rights.

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