Channel 4’s ‘Meet The Superhumans’ tag-line for the London 2012 Paralympic Games has emerged as one of the most successful marketing campaigns of the year after winning a host of awards.
As well as sweeping the board at the Promax Awards and the British Television Advertising Awards, Channel 4’s innovative work on promoting the Paralympics has also been given the prestigious Campaign of the Year award by Campaign magazine.
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London 2012 | Tagged: advert, awards, C4 Paralympics, Channel 4, coverage, Ellie Simmonds, Jody Cundy, Jonnie Peacock, London 2012, meet the superhumans, Oscar Pistorious, Paralympic Games, Paralympics, promo, superhumans, trailer | 
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Posted by Sport On The Box
After one of the greatest years in British sporting history, Sue Barker, Gary Lineker and Clare Balding host the 2012 BBC Sports Personality of the Year, live from London’s ExCeL on BBC One and BBC One HD.
In front of a crowd of over 15,000 people, the star-studded event will feature some of the greatest names in world sport, with the evening culminating in the presentation of one of the most coveted awards in sport, which is chosen by viewers live on the night.
There are 12 contenders for the BBC Sports Personality of the Year award this year to reflect such an extraordinary year, and with so much to look back on from the last 12 months, the show has been extended by an extra half-an-hour.
The 2012 BBC Sports Personality of the Year will bring down the curtain on a historic 12 months of sport and you can enjoy the entire ceremony live on BBC One from 7.30pm on Sunday, December 16.
Leave a Comment » | Awards | Tagged: Andy Murray, award, awards, BBC, BBC One, BBC One HD, BBC Sport, BBC Sports Personality of the Year 2012, Ben Ainslie, Bradley Wiggins, candidates, Clare Balding, contenders, David Weir, December 16, Duchess of Cambridge, Ellie Simmonds, ExCel, Gary Lineker, Helen Rollason Award, Jessica Ennis, John Inverdale, Kate Middleton, Katherine Grainger, Lifetime Achievement, London, London 2012, Lord Coe, Mo Farah, Nicola Adams, nominees, numbers, Olympics, Paralympics, ParalympicsGB, percentage, Radio 5 live, results, review, Rory McIlroy, Sarah Storey, Seb Coe, shortlist, Sir Chris Hoy, Sports Personality, sports review, SPOTY, Sue Barker, sunday, TeamGB, votes, votes cast, watch online, Young Sports Personality | Permalink
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Following an unprecedented year of sport, the BBC has announced the final shortlist of 12 sportspeople who make up the shortlist for BBC Sports Personality of the Year 2012.
This year’s list, revealed live on the BBC’s One Show programme by presenter Gary Lineker, reflects the success of a truly remarkable year and the exceptional achievements of British sportsmen and women.
The 12 shortlisted contenders will now compete for the public vote on the night of the live show, which will be presented by Sue Barker, Gary Lineker and Clare Balding, on BBC One and BBC One HD on Sunday, December 16, starting at 7.30pm.
Leave a Comment » | Awards | Tagged: Andy Murray, BBC One, BBC One HD, BBC Sport, BBC Sports Personality of the Year 2012, Ben Ainslie, Bradley Wiggins, candidates, Clare Balding, contenders, David Weir, December 16, Ellie Simmonds, ExCel, Gary Lineker, Jessica Ennis, Katherine Grainger, London, London 2012, Mo Farah, Nicola Adams, nominees, Olympics, Paralympics, Rory McIlroy, Sarah Storey, shortlist, Sir Chris Hoy, Sports Personality, SPOTY, Sue Barker | Permalink
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Just two days remain of London’s unforgettable summer of sport and day ten will be the last chance to catch the majority of the remaining Paralympic sports in action with 54 more gold medals to be awarded.
It’s the final night of swimming at the Aquatics Centre, with plenty of British medal prospects in action to round off a record-breaking Games in the pool, and Oscar Pistorius will hope to finish the Paralympics on a high as the Olympic Stadium hosts London 2012 action for the last time.
Among the other medals up for grabs today are the men’s wheelchair basketball, wheelchair fencing, wheelchair tennis, 5-a-side football, men’s and women’s team table tennis and sitting volleyball.
Leave a Comment » | London 2012 | Tagged: 5-a-side, 8th September, Adam Hills, Ade Adepitan, archery, Arthur Williams, Athletics, Bethany Woodward, blind, boccia, Brands Hatch, Breakfast Show, C4 Paralympics, cerebal palsy, Channel 4, channels, Clare Balding, cycling, daily schedule, David Smith, David Stone, David Weir, Day 10, Ellie Simmonds, equestrian, Extra, Fencing, finals, Football, GB, goalball, Hazel Robson, highlights, Jonathan Edwards, Jonnie Peacock, Kelly Cates, Lexi, listings, London 2012, Mirjam de Koning-Peper, More4, murderball, Natalie Jones, Nathan Stephens, Olympic Stadium, Oscar Pistorious, Paralympics, rick edwards, road, road race, Sainsbury's, Saturday, September 8, sitting volleyball, sports, swimming, table tennis, The Last Leg, time trial, timetable, tv guide, tv schedule, velodrome, wheelchair, wheelchair basketball, wheelchair rugby, wheelchair tennis | Permalink
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Following on from the most extraordinary night in the history of the Paralympic Games, day nine’s action will have to go some way to match the sheer drama and intensity of ‘Thriller Thursday’.
More British gold medals are expected to come following yesterday’s haul of five. Rachel Morris defends the handcycling gold medal she won by three clear minutes in Beijing, Jim Anderson performs in the men’s S2 50m freestyle, and Micky Bushell (above) is one of the favourites for the T53 200m title.
Leave a Comment » | London 2012 | Tagged: 5-a-side, 7th September, Adam Hills, Ade Adepitan, Alex Zanardi#, archery, Arthur Williams, Athletics, blind, boccia, Brands Hatch, Breakfast Show, BT, C4 Paralympics, cerebal palsy, Channel 4, channels, Clare Balding, cycling, daily schedule, Danielle Brown, Daraine Mulvihill, David Weir, day 9, Ellie Simmonds, equestrian, Esther Vergeer, Extra, Fencing, finals, Football, Friday, GB, Georgie Bingham, goalball, highlights, Jerome Singleton, Jim Anderson, Jonathan Edwards, Jonnie Peacock, Kelly Cates, Lexi, listings, Liz Johnson, London 2012, Micky Bushall, More4, murderball, Natalie Jones, Olympic Stadium, Oscar Pistorious, Paralympics, rick edwards, road, road race, Sainsbury's, Sarah Storey, Sascha Kindred, September 7, Shelly Woods, sitting volleyball, sports, Steph Millward, swimming, table tennis, The Last Leg, time trial, timetable, tv guide, tv schedule, velodrome, wheelchair, wheelchair basketball, wheelchair rugby, wheelchair tennis | Permalink
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Brace yourselves because ‘Thriller Thursday’ has arrived as some of the most iconic Paralympians take centre stage inside the Olympic Stadium for what will be an unforgetable day.
South African superstar Oscar Pistorius defends his T44 100m title against the USA’s Jerome Singleton and ParalympicsGB’s Jonnie Peacock (above), who recently knocked 0.06 seconds off the world record.
David Weir will be out to retain his T54 800m title, while Libby Clegg has her eyes on the T12 200m top spot after securing silver in Beijing.
Leave a Comment » | London 2012 | Tagged: 5-a-side, 6 September, 6th September, Aaron Phipps, Adam Hills, Ade Adepitan, Alan Oliveira, archery, Arthur Williams, Athletics, blind, boccia, Brands Hatch, Breakfast Show, BT, C4 Paralympics, cerebal palsy, Channel 4, channels, Clare Balding, cycling, daily schedule, Dan Greaves, Danielle Brown, Daraine Mulvihill, David Weir, Day 8, Ellie Simmonds, equestrian, Esther Vergeer, Extra, Fencing, finals, Football, GB, Georgie Bingham, goalball, Hannah Cockroft, highlights, Jerome Singleton, Jonathan Edwards, Jonnie Peacock, Kelly Cates, Lexi, listings, Liz Johnson, London 2012, More4, murderball, Ollie Hynd, Olympic Stadium, Oscar Pistorious, Paralympics, rick edwards, road, road race, rowing, Sailing, Sainsbury's, Sarah Storey, shooting, sitting volleyball, sports, swimming, table tennis, The Last Leg, Thursday, time trial, timetable, tv guide, tv schedule, velodrome, wheelchair, wheelchair basketball, wheelchair rugby, wheelchair tennis | Permalink
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The fast and furious ‘murderball’, otherwise known as wheelchair rugby, gets underway on day seven and Great Britain will be relying on Aaron Phipps (above) to rack up the points during the course of the competition.
Plus, in the pool, British team-mates and friends Liz Johnson and Charlotte Henshaw do battle in the 100m breaststroke SB6.
Leave a Comment » | London 2012 | Tagged: 5th September, 7-a-side, Aaron Phipps, Adam Hills, Ade Adepitan, Alan Oliveira, Alex Zanardi#, archery, Arthur Williams, Athletics, blind, boccia, Brands Hatch, Breakfast Show, BT, C4 Paralympics, cerebal palsy, Channel 4, channels, Charlotte Henshaw, Clare Balding, cycling, daily schedule, Dan West, Danielle Brown, Daraine Mulvihill, David Weir, Day 7, Ellie Simmonds, equestrian, Esther Vergeer, Extra, Fencing, finals, Football, Gabi Down, GB, Georgie Bingham, goalball, highlights, Jonathan Edwards, Jonnie Peacock, Jordanne Whiley, Katrina Hart, Kelly Cates, Lexi, listings, Liz Johnson, London 2012, Mel Clarke, More4, murderball, Ollie Hynd, Olympic Stadium, Oscar Pistorious, Paralympics, powerlifting, rick edwards, road, road race, rowing, Sailing, Sainsbury's, Sam Hynd, September 5, shooting, sitting volleyball, sports, swimming, table tennis, The Last Leg, time trial, timetable, tv guide, tv schedule, velodrome, Wednesday, wheelchair, wheelchair basketball, wheelchair rugby, wheelchair tennis | Permalink
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