LONDON 2012: Channel 4 Paralympics campaign wins major awards

December 13, 2012

Channel 4’s ‘Meet The Superhumans’ tag-line for the London 2012 Paralympic Games has emerged as one of the most successful marketing campaigns of the year after winning a host of awards.

As well as sweeping the board at the Promax Awards and the British Television Advertising Awards, Channel 4’s innovative work on promoting the Paralympics has also been given the prestigious Campaign of the Year award by Campaign magazine.

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AWARDS: BBC Sports Personality of the Year 2012 – Live on BBC One

December 9, 2012

After one of the greatest years in British sporting history, Sue Barker, Gary Lineker and Clare Balding host the 2012 BBC Sports Personality of the Year, live from London’s ExCeL on BBC One and BBC One HD.

In front of a crowd of over 15,000 people, the star-studded event will feature some of the greatest names in world sport, with the evening culminating in the presentation of one of the most coveted awards in sport, which is chosen by viewers live on the night.

There are 12 contenders for the BBC Sports Personality of the Year award this year to reflect such an extraordinary year, and with so much to look back on from the last 12 months, the show has been extended by an extra half-an-hour.

The 2012 BBC Sports Personality of the Year will bring down the curtain on a historic 12 months of sport and you can enjoy the entire ceremony live on BBC One from 7.30pm on Sunday, December 16.

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AWARDS: BBC Sports Personality of the Year 2012 shortlist unveiled

November 26, 2012

Following an unprecedented year of sport, the BBC has announced the final shortlist of 12 sportspeople who make up the shortlist for BBC Sports Personality of the Year 2012.

This year’s list, revealed live on the BBC’s One Show programme by presenter Gary Lineker, reflects the success of a truly remarkable year and the exceptional achievements of British sportsmen and women.

The 12 shortlisted contenders will now compete for the public vote on the night of the live show, which will be presented by Sue Barker, Gary Lineker and Clare Balding, on BBC One and BBC One HD on Sunday, December 16, starting at 7.30pm.

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LONDON 2012: Paralympics Watch – Day 10

September 7, 2012

Just two days remain of London’s unforgettable summer of sport and day ten will be the last chance to catch the majority of the remaining Paralympic sports in action with 54 more gold medals to be awarded.

It’s the final night of swimming at the Aquatics Centre, with plenty of British medal prospects in action to round off a record-breaking Games in the pool, and Oscar Pistorius will hope to finish the Paralympics on a high as the Olympic Stadium hosts London 2012 action for the last time.

Among the other medals up for grabs today are the men’s wheelchair basketball, wheelchair fencing, wheelchair tennis, 5-a-side football, men’s and women’s team table tennis and sitting volleyball.

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LONDON 2012: Paralympics Watch – Day 9

September 6, 2012

Following on from the most extraordinary night in the history of the Paralympic Games, day nine’s action will have to go some way to match the sheer drama and intensity of ‘Thriller Thursday’.

More British gold medals are expected to come following yesterday’s haul of five. Rachel Morris defends the handcycling gold medal she won by three clear minutes in Beijing, Jim Anderson performs in the men’s S2 50m freestyle, and Micky Bushell (above) is one of the favourites for the T53 200m title.

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LONDON 2012: Paralympics Watch – Day 8

September 5, 2012

Brace yourselves because ‘Thriller Thursday’ has arrived as some of the most iconic Paralympians take centre stage inside the Olympic Stadium for what will be an unforgetable day.

South African superstar Oscar Pistorius defends his T44 100m title against the USA’s Jerome Singleton and ParalympicsGB’s Jonnie Peacock (above), who recently knocked 0.06 seconds off the world record.

David Weir will be out to retain his T54 800m title, while Libby Clegg has her eyes on the T12 200m top spot after securing silver in Beijing.

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LONDON 2012: Paralympics Watch – Day 7

September 4, 2012

The fast and furious ‘murderball’, otherwise known as wheelchair rugby, gets underway on day seven and Great Britain will be relying on Aaron Phipps (above) to rack up the points during the course of the competition.

Plus, in the pool, British team-mates and friends Liz Johnson and Charlotte Henshaw do battle in the 100m breaststroke SB6.

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