TV: BT Sport announces on-air presentation line-up

May 9, 2013

BT Sport has revealed its full line-up of presenters, analysts, commentators and reporters ahead the network’s launch this summer.

Among the BT team are some big name signings from the worlds of football, rugby union and tennis, plus brief details of two new regular sports magazine shows presented by Clare Balding and Tim Lovejoy.

Alongside a raft of major announcements made at BT Sport’s new headquarters on the Olympic Park, the channel’s advertising campaign hits television screens which reveasl the exciting and accessible personality of its new channels.

BT Sport has also set its launch date – Thursday, August 1, 2013.

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FOOTBALL: Rio Ferdinand signs for BT Sport

May 9, 2013

Manchester United captain Rio Ferdinand has joined the fledgling BT Sport on a three-year deal as an interviewer, programme-maker and football pundit.

Ferdinand, 34, who has played 81 times so far for England, has agreed to carry out various roles for BT Sport, including making football and lifestyle programmes, as well as act as a expert pundit on BT’s football coverage from the 2013/14 season. 

The Manchester United centre-half, who was recently named in the PFA Team of the Year 2012-13 in a poll of his fellow professionals, will also act as a BT Ambassador as the company prepares to launch two new sports channels this summer.

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FOOTBALL: BT Sport signs up Fellaini and Sturridge

May 3, 2013

Everton star Marouane Fellaini and Liverpool striker Daniel Sturridge have teamed up to help launch BT’s new sports channels.

Fellaini, 25, and Sturridge, 23, will be rivals on the pitch for the Merseyside derby on Sunday but the duo are on the same team as BT Ambassadors and co-stars in TV ads for BT Sport.

Both players will also feature in BT Sport programmes as well as marketing and promotional materials for BT Sport, which are expected to roll out across various media outlets from May 6.

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BROADCASTING: BT to base new sports channels at London’s Olympic Park

November 30, 2012

BT has chosen to make the Olympic Park broadcast centre in east London the home of its new BT Sport channels from next year.

The new Olympic Park studios will be the main headquarters and the central production hub for all the sports content that BT will offer after the telecoms giant agreed a 10-year lease to become the anchor tenant of the building, now part of iCITY.

Selected programmes will be hosted from the Olympic Park studios. In addition, some features and programming will be filmed at another iconic venue, the BT Tower.

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FORMULA 1: Brazilian Grand Prix 2012 – Live on BBC One & Sky Sports F1

November 20, 2012

This year’s fascinating Formula 1 campaign reaches its conclusion this weekend with the Brazilian Grand Prix from the famed Interlagos circuit in Sao Paulo.

Reigning two-time world champion Sebastian Vettel goes into the final showdown 13-points clear of his nearest challenger Fernando Alonso, knowing finishing fourth or above will guarantee his third consecutive title.

Fans can enjoy comprehensive live coverage of every session from the season finale on both BBC TV and Sky Sports F1.

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FOOTBALL: BT claims more live football rights

October 29, 2012

BT has added more premium live sport to its portfolio by signing deals with a number of international football leagues.

The telecoms giant has secured exclusive UK rights to cover a host of world football’s top-flight leagues, including Italy’s Serie A, France’s Ligue 1, Major League Soccer in the United States and Brazil’s Brasileirao.

All four deals will run for multi-year periods starting from the beginning of next season.

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