SPORTS VIEW: Channel 4 Racing at the Grand National… Encore!

April 8, 2013

SOTB’s regular contributor Vernon Grant has his say on Channel 4’s first ever Grand National broadcast.

After almost 30 years in the business, Channel 4 took over as the home of horse racing on free-to-air television at the beginning of 2013, bringing to an end the BBC’s 60-year reign on the sport’s crown jewel events, including the Aintree showpiece.

Since 1980, Vernon has been a producer of a number of televised sports programmes for major broadcasters, including Sky Sports, ITV and Channel 4, as well as several independent production companies.

He now runs the sports betting website VG Tips and here he gives us his unique and informed take on how Channel 4 handled their first attempt at the covering ‘The People’s Race’.

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RACING: Grand National 2013 – Live on Channel 4

March 28, 2013

The biggest test for racehorse and jockey awaits the runners of the world’s most famous horse race – the John Smith’s Grand National – live for the first time ever on Channel 4.

Known as the ‘People’s Race’, it captures the hearts and the imagination of inveterate racing fans and once-a-year viewers alike.

At four-and-a-half miles it is a marathon horse race in the extreme, severely testing the partnership between jockey and horse as they strive to clear 30 fences and negotiate two circuits of the famous Aintree course on their way to sporting immortality.

Channel 4 will broadcast the 2013 edition of the nation’s favourite horse race live on Saturday, April 6, as well as extensive coverage of all three days of the Aintree meeting (April 4-6), plus a range of support programming building up to the world’s most iconic horse race.

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RACING: Channel 4 stages horse race through streets of Liverpool to promote Grand National coverage

March 19, 2013

Liverpool’s iconic city centre is the backdrop for a horse race as Channel 4 filmed a brand new marketing campaign ahead of its first ever Grand National, featuring a 10 horse race through the streets of the city.

Ahead of the 2013 John Smith’s Grand National meeting which takes place on April 4-6, the race featured horses and jockeys racing through the streets around Everton Park in the city – including jumping through back gardens, allotments; over cars and picnic benches.

Over 50 hours of footage was captured from 25 cameras that has been encapsulated into a 90-second trailer which premiered on all Channel 4 networks (C4, E4, More4 and Film4) at 9.00pm on Tuesday, March 19.

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