LONDON 2012: Channel 4 Paralympics campaign wins major awards

December 13, 2012

Channel 4’s ‘Meet The Superhumans’ tag-line for the London 2012 Paralympic Games has emerged as one of the most successful marketing campaigns of the year after winning a host of awards.

As well as sweeping the board at the Promax Awards and the British Television Advertising Awards, Channel 4’s innovative work on promoting the Paralympics has also been given the prestigious Campaign of the Year award by Campaign magazine.

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LONDON 2012: Paralympics Closing Ceremony – Exclusively live on Channel 4

September 8, 2012

London’s unforgettable summer of sporting drama, excitement and achievement draws to a spectacular conclusion with the closing ceremony of the London 2012 Paralympic Games.

The closing festival, called ‘Festival of Flame’ will feature best-selling British band Coldplay performing live on stage with an estimated worldwide audience of 750 million people.

Jon Snow and Krishnan Guru-Murthy present Channel 4’s coverage of the ceremony from the Olympic Stadium in Stratford, which formally draws the curtain on 11 days of sporting competition that have arguably contributed to producing the greatest Paralympics in the movement’s history.

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LONDON 2012: Paralympics Watch – Day 10

September 7, 2012

Just two days remain of London’s unforgettable summer of sport and day ten will be the last chance to catch the majority of the remaining Paralympic sports in action with 54 more gold medals to be awarded.

It’s the final night of swimming at the Aquatics Centre, with plenty of British medal prospects in action to round off a record-breaking Games in the pool, and Oscar Pistorius will hope to finish the Paralympics on a high as the Olympic Stadium hosts London 2012 action for the last time.

Among the other medals up for grabs today are the men’s wheelchair basketball, wheelchair fencing, wheelchair tennis, 5-a-side football, men’s and women’s team table tennis and sitting volleyball.

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LONDON 2012: Paralympics Watch – Day 9

September 6, 2012

Following on from the most extraordinary night in the history of the Paralympic Games, day nine’s action will have to go some way to match the sheer drama and intensity of ‘Thriller Thursday’.

More British gold medals are expected to come following yesterday’s haul of five. Rachel Morris defends the handcycling gold medal she won by three clear minutes in Beijing, Jim Anderson performs in the men’s S2 50m freestyle, and Micky Bushell (above) is one of the favourites for the T53 200m title.

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LONDON 2012: Paralympics Watch – Day 8

September 5, 2012

Brace yourselves because ‘Thriller Thursday’ has arrived as some of the most iconic Paralympians take centre stage inside the Olympic Stadium for what will be an unforgetable day.

South African superstar Oscar Pistorius defends his T44 100m title against the USA’s Jerome Singleton and ParalympicsGB’s Jonnie Peacock (above), who recently knocked 0.06 seconds off the world record.

David Weir will be out to retain his T54 800m title, while Libby Clegg has her eyes on the T12 200m top spot after securing silver in Beijing.

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LONDON 2012: Paralympics Watch – Day 7

September 4, 2012

The fast and furious ‘murderball’, otherwise known as wheelchair rugby, gets underway on day seven and Great Britain will be relying on Aaron Phipps (above) to rack up the points during the course of the competition.

Plus, in the pool, British team-mates and friends Liz Johnson and Charlotte Henshaw do battle in the 100m breaststroke SB6.

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LONDON 2012: Paralympics Watch – Day 6

September 3, 2012

Many of Great Britain’s most high-profile Paralympians will be in action on the sixth day of competition at the London 2012 Games.

David Weir returns to the Olympic Stadium in search of his second gold at the Games in the 1,500m, Ellie Simmonds tries for her fifth career Paralympic gold in the pool, and archer Danielle Brown (above) will defend her individual archery compound title.

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LONDON 2012: Paralympics Watch – Day 5

September 2, 2012

After a pheonmenal weekend of sport watched by record audiences both at the venues and on television, the Paralympic Games continue apace as the event enters its fifth day of competition.

Veteran GB swimmer Sascha Kindred (above) looks to continue an unbeaten run in global championships stretching back to 1998 in the SM6 200m individual medley.

On the track, can world record holder Mickey Bushell sprint to golden glory in the T53 100m?

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LONDON 2012: Paralympics Watch – Day 4

September 2, 2012

Another sensational day of Paralympic sport is lined up for your viewing pleasure on day four of the London Games, with plenty of British gold medal prospects in action throughout.

All eyes will be on David Weir (above) and Shelly Woods at the Olympic Stadium as they look to make it a golden double in the T54 5000m (men’s race at 9.50pm, women’s at 10.40am).

But the blockbuster moment could well come at 9.15pm when Oscar Pistorius goes for his first gold of these Games in the T44 200m.

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LONDON 2012: Paralympics Watch – Day 3

August 31, 2012

Swimming’s golden girl Ellie Simmonds defends the first of her two Paralympic titles on day three of the Games, and Lee Pearson could win his 10th equestrian gold medal when he competes in the individual 1b test.

The golden girl of entire ParalympicsGB squad in Bejing four years ago, Simmonds will look to hold on to her S6 400m freestyle title and claim another Paralympic gold medal for Great Britain at 5.50pm.

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LONDON 2012: Paralympics Opening Ceremony – Exclusively live on Channel 4

August 28, 2012

Barely three weeks on from the conclusion of a spectacular Olympic Games, London is ready to welcome the world once again for what promises to be another electrifying sporting celebration as the 2012 Paralympic Games begin.

Stratford’s Olympic Stadium will be the focus of the sporting world as the 14th Paralympic Games is officially opened during a powerful and thought-provoking Opening Ceremony, marking the start of 11 days of elite sporting competition in what is being billed as the biggest and best Paralympic Games ever.

Channel 4 will have exclusive coverage of this historic occasion, presented by veteran news anchor Jon Snow and commentary on the evening’s events provided by Krishnan Guru-Murthy.

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