FOOTBALL: BT Sport to screen FA WSL games

May 9, 2013

BT Sport has announced a major commitment to women’s football in an exciting new broadcast partnership with the FA.

The telecoms giant has acquired exclusive rights to screen selected live FA Women’s Super League (FA WSL) matches, currently broadcast on ESPN.

In addition, BT is to become one of the founding partners of a new commercial programme for women’s football from 2014 to 2018, which will see the company sponsor the England Women’s senior team and the FA Women’s Cup.

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MOTORSPORT: BT Sport secures exclusive MotoGP rights from 2014 season

May 9, 2013

BT Sport has won exclusive rights to broadcast the MotoGP World Championship in a five-year deal starting from the 2014 season.

The agreement with promoter Dorna Sports will see MotoGP programming at the forefront of a quality line-up of top domestic and international sports on the new BT Sport channels, but means the championship loses free-to-air terrestrial coverage.

BT outbid strong competition from the BBC, the current rights holders, and pay-TV rivals Sky Sports.

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ACTION SPORTS: BT Sport joins forces with Red Bull Media

May 9, 2013

Alongside a raft of big announcements, BT confirms it has linked up with Red Bull Media House to bring a varied blend of extreme sports and lifestyle shows to BT Sport.

Red Bull Media House has a 25-year heritage in sports, culture and lifestyle programming and will produce more than 100 hours of high-quality content for BT Sport.

Just some of the sports programmes Red Bull Media will produce are four world series contest tours, including Red Bull Crashed Ice, one of numerous exclusives.

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FOOTBALL: Rio Ferdinand signs for BT Sport

May 9, 2013

Manchester United captain Rio Ferdinand has joined the fledgling BT Sport on a three-year deal as an interviewer, programme-maker and football pundit.

Ferdinand, 34, who has played 81 times so far for England, has agreed to carry out various roles for BT Sport, including making football and lifestyle programmes, as well as act as a expert pundit on BT’s football coverage from the 2013/14 season. 

The Manchester United centre-half, who was recently named in the PFA Team of the Year 2012-13 in a poll of his fellow professionals, will also act as a BT Ambassador as the company prepares to launch two new sports channels this summer.

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MMA: BT Sport signs three-year UFC deal

May 7, 2013

BT Sport and the Ultimate Fighting Championship (UFC) have signed a ground-breaking TV deal that will see more UK coverage of its events than ever before.

The three-year partnership will see all of UFC’s live and recorded programming broadcast exclusively on BT Sport in the UK and Ireland.

For the first time, this will include originally produced programming for UK audiences with exclusive access which will result in up to 400 hours of programming to the UFC’s loyal and burgeoning British fanbase.

BT will begin airing UFC programming from the summer with the premiere event live on August 3. 

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FOOTBALL: BT Sport signs up Fellaini and Sturridge

May 3, 2013

Everton star Marouane Fellaini and Liverpool striker Daniel Sturridge have teamed up to help launch BT’s new sports channels.

Fellaini, 25, and Sturridge, 23, will be rivals on the pitch for the Merseyside derby on Sunday but the duo are on the same team as BT Ambassadors and co-stars in TV ads for BT Sport.

Both players will also feature in BT Sport programmes as well as marketing and promotional materials for BT Sport, which are expected to roll out across various media outlets from May 6.

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FOOTBALL: Gareth Bale to help promote BT Sport

March 26, 2013

Tottenham and Wales star Gareth Bale will be at the forefront of BT’s marketing campaigns to help promote its new sports channels that launch in the summer.

Currently one of the hottest names in the Premier League, the 23-year old will feature in an extensive TV advertising campaign to promote the launch of the new BT Sport channels – which will be the home of 38 exclusively live Premier League games from this August.

Bale will also regularly appear as a guest on various BT Sport programmes, including some punditry work on live games.

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