LONDON 2012: Channel 4 Paralympics campaign wins major awards

December 13, 2012

Channel 4’s ‘Meet The Superhumans’ tag-line for the London 2012 Paralympic Games has emerged as one of the most successful marketing campaigns of the year after winning a host of awards.

As well as sweeping the board at the Promax Awards and the British Television Advertising Awards, Channel 4’s innovative work on promoting the Paralympics has also been given the prestigious Campaign of the Year award by Campaign magazine.

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LONDON 2012: Paralympic Games on Channel 4

August 20, 2012

After years of working and waiting, countless months of heady anticipation, and weeks of building excitement, the London 2012 Paralympic Games have finally arrived.

Channel 4 will provide comprehensive coverage across all 12 days of competition, where viewers will witness unfettered sporting brilliance, courage, talent, triumph and tragedy, as dreams are made and broken in the cauldron of top class competitive sport.

The 2012 Paralympics will be the biggest event in Channel 4’s 30-year history, with almost 500 hours of live coverage will be broadcast during the twelve days of competition, marking the most extensive Paralympic Games coverage ever broadcast in the UK.

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