LONDON 2012: Channel 4 Paralympics campaign wins major awards

December 13, 2012

Channel 4’s ‘Meet The Superhumans’ tag-line for the London 2012 Paralympic Games has emerged as one of the most successful marketing campaigns of the year after winning a host of awards.

As well as sweeping the board at the Promax Awards and the British Television Advertising Awards, Channel 4’s innovative work on promoting the Paralympics has also been given the prestigious Campaign of the Year award by Campaign magazine.

Read the rest of this entry »


LONDON 2012: Our Greatest Team Parade – Live on BBC One, Channel 4 and Sky News

September 9, 2012

Britain’s carnival of sport culminates with a victory parade through the heart of London to honour the sensational efforts and achievements of Great Britain’s Olympic and Paralympic athletes.

More than a million people are expected to line the streets of London as over 800 athletes travel on 21 floats from Mansion House to Buckingham Palace on Monday, September 10.

BBC One, Channel 4 and Sky News will have comprehensive coverage of the day’s events, capturing the atmosphere along the route as the athletes the British public take part in the final celebration of London 2012.

Read the rest of this entry »


LONDON 2012: Paralympics Closing Ceremony – Exclusively live on Channel 4

September 8, 2012

London’s unforgettable summer of sporting drama, excitement and achievement draws to a spectacular conclusion with the closing ceremony of the London 2012 Paralympic Games.

The closing festival, called ‘Festival of Flame’ will feature best-selling British band Coldplay performing live on stage with an estimated worldwide audience of 750 million people.

Jon Snow and Krishnan Guru-Murthy present Channel 4’s coverage of the ceremony from the Olympic Stadium in Stratford, which formally draws the curtain on 11 days of sporting competition that have arguably contributed to producing the greatest Paralympics in the movement’s history.

Read the rest of this entry »


LONDON 2012: Paralympics Watch – Day 11

September 8, 2012

On the last day of competition at London 2012 the four marathon events take centre stage, with David Weir and Shelly Woods carrying the hopes for ParalympicsGB.

As the Paralympics draws to a close, all eyes will be on Weir to see if he can an historic fourth gold of these Games.

Teams will also battle it out for the last gold medals of the Games in the 7-a-side football and wheelchair rugby, before the closing ceremony begins at 8pm.

Read the rest of this entry »


LONDON 2012: Paralympics Watch – Day 10

September 7, 2012

Just two days remain of London’s unforgettable summer of sport and day ten will be the last chance to catch the majority of the remaining Paralympic sports in action with 54 more gold medals to be awarded.

It’s the final night of swimming at the Aquatics Centre, with plenty of British medal prospects in action to round off a record-breaking Games in the pool, and Oscar Pistorius will hope to finish the Paralympics on a high as the Olympic Stadium hosts London 2012 action for the last time.

Among the other medals up for grabs today are the men’s wheelchair basketball, wheelchair fencing, wheelchair tennis, 5-a-side football, men’s and women’s team table tennis and sitting volleyball.

Read the rest of this entry »


LONDON 2012: Paralympics Watch – Day 9

September 6, 2012

Following on from the most extraordinary night in the history of the Paralympic Games, day nine’s action will have to go some way to match the sheer drama and intensity of ‘Thriller Thursday’.

More British gold medals are expected to come following yesterday’s haul of five. Rachel Morris defends the handcycling gold medal she won by three clear minutes in Beijing, Jim Anderson performs in the men’s S2 50m freestyle, and Micky Bushell (above) is one of the favourites for the T53 200m title.

Read the rest of this entry »


LONDON 2012: Paralympics Watch – Day 8

September 5, 2012

Brace yourselves because ‘Thriller Thursday’ has arrived as some of the most iconic Paralympians take centre stage inside the Olympic Stadium for what will be an unforgetable day.

South African superstar Oscar Pistorius defends his T44 100m title against the USA’s Jerome Singleton and ParalympicsGB’s Jonnie Peacock (above), who recently knocked 0.06 seconds off the world record.

David Weir will be out to retain his T54 800m title, while Libby Clegg has her eyes on the T12 200m top spot after securing silver in Beijing.

Read the rest of this entry »